What is wrong with the above advertisement?
This thought creeped into my head while I was having a conversation about arranged marriages with a friend. I do not ever advocate the usage of fairness cream, never did and never will. She questioned me if it had something to do with my not so fair skin because if I did have a feeling of this sort, I too could use these creams and meet the guy of my dreams.
This, is what is wrong.
There is nothing wrong with wanting to be fair-er. But using these creams because there is a stupid advertisement that exploits your fears and instills the thought that being fair could get you your dream guy, talent or confidence is the crappy part.
Why on Earth would someone want to be with a person just because he/she is fair?! It is a widely known fact that outside beauty will wither with time!
Does being fair get you added talent? No.
Does being fair have anything to do with confidence? No.
Then why this madness? Such is the obsession with fairness in India, that we have a billion dollar industry thriving and growing just to exploit this insecurity. Earlier this was only restricted to women but now they have found a new target customer base in men.
I say, use fairness creams only if you want to and not out of societal pressure because there is nothing wrong in wanting to be lighter skinned, its one’s own personal choice. Better, be comfortable in your own skin and body, and definitely kick the ass of people who think, being fair = being lovely.